7 Proven Ways to Get More Chiropractic Patients (Without Wasting Money)

1. Optimize Your Google My Business Listing

When someone in your area searches for a chiropractor, does your clinic show up? If not, you’re missing out on easy traffic.

Fix:

• Ensure your Google My Business (GMB) profile is complete and accurate.

• Add high-quality photos of your clinic and team.

• Get patients to leave 5-star reviews—they help rank your clinic higher.

Bonus tip: Post weekly updates or promotions to keep your profile active.

2. Use Facebook & Instagram Ads (The Right Way)

Many chiropractors waste money on Facebook ads because they target the wrong people. The secret? Target people already dealing with pain.

Fix:

• Run ads targeting people in your area with interests in back pain, sciatica, and wellness.

• Use patient testimonials and videos to build trust.

• Offer a limited-time consultation discount to encourage bookings.

Retarget website visitors and ad viewers to stay top-of-mind.

3. Focus on Patient Testimonials & Reviews

People trust other people’s experiences more than what you say about yourself.

Fix:

• Ask happy patients for video testimonials.

• Share before-and-after success stories on social media.

• Feature reviews prominently on your website.

More good reviews = more patients choosing you over competitors.

4. Stop Talking About Yourself—Talk About the Patient’s Pain

Most chiropractors make their marketing about themselves instead of their patients.

Fix: Instead of saying:

❌ “We offer spinal adjustments and decompression therapy.”

✅ “Still struggling with back pain? We help you get relief—fast.”

Make your website, ads, and social media about how you solve the patient’s problem.

5. Start an Email & SMS Follow-Up System

Most patients don’t book an appointment the first time they see your ad or website.

Fix:

• Collect leads through a simple website form.

• Send an automated text and email follow-up.

• Offer a special incentive (like a free consultation or discount) to encourage booking.

More follow-ups = more booked appointments.

6. Build a Strong Social Media Presence

Patients want to see that you’re active, trusted, and engaged. A dead social media page makes your clinic look untrustworthy.

Fix:

• Post 3-4 times a week with patient success stories, tips, and behind-the-scenes content.

• Use short videos (Reels & TikToks) to educate and engage potential patients.

• Go live once a month to answer common questions and build trust.

7. Offer a New Patient Special

People love low-risk offers. Give them a reason to book with you instead of someone else.

Fix:

• Offer a first-visit discount (Example: $49 for a consultation + adjustment).

• Bundle services to make the deal more valuable.

• Promote it on your website, social media, and ads.

Final Thoughts

If your practice isn’t growing as fast as you’d like, you might just need a better system to attract and convert patients.

We help chiropractors get more high-quality patients every month without wasting time on trial-and-error marketing.

Book a Free Strategy Call Today and let’s get your clinic thriving.